Aurore Jewelry
"The future belongs to those who believe in the beauty of their dreams" - Eleanor Roosevelt
The Aurore story
Next Generation Jewelry
A love for jewelry is in our DNA and flows through our blood. From generation to generation, expertise and a passion for jewelry have been passed down within our family. Thanks to these many years of experience, we know better than anyone what it takes to create jewelry that will be cherished for generations to come.
At the same time, we saw a new generation emerging. A generation that shares the same love for luxury jewelry, but also places great value on origin, sustainability, and innovation. That development inspired us to launch Aurore Jewelry in 2020: the first Dutch jewelry brand built entirely around premium lab-grown diamonds. Jewelry with a classic beauty and a fresh, innovative approach.
We design jewelry that not only shines on the outside, but has also been brought to life in an extraordinary way. So that future generations, too, can continue to enjoy all this beauty.
' A next generation of jewelry for the next generation'
DESIGN PHILOSOPHY
Behind every design lies a story
At Aurore, design is about much more than just a beautiful shape. We pay at least as much attention to the details you don't immediately see as to those that catch the eye. It is precisely these small details that make a piece of jewelry personal and ensure you discover something new time and again.
Our designs are elegant, refined, and consciously understated. Not fleeting trends, but jewelry that feels just as beautiful today as it will twenty years from now.
luxury jewelry for a new generation
Our vision
to do one's bit
Our jewelry is made from 18-karat recycled gold. In addition, we use diamonds that are grown in a laboratory. Real diamonds, but from a different source. We do not believe that you have to choose between beauty and responsibility. Modern technology makes it possible to create diamonds with exactly the same chemical, optical, and physical properties as natural diamonds. In our view, lab-grown diamonds have several major advantages. By using lab-grown diamonds, no mines need to be dug. As a result, we do not contribute to the depletion of natural resources and potential ethical abuses in diamond mines. In this way, we can offer a luxury product without compromising on appearance or quality.
All jewellery is crafted from 18-carat recycled gold and set with carefully selected premium quality lab-grown diamonds. Diamonds of 0.50 ct. or more come with an official IGI certificate.
We don't design jewellery for just one season. Every collection is designed to be worn and passed on for years to come.
And we shall call her...
Aurore: a new dawn
Aurore is named after Aurora, the goddess of the dawn. She symbolizes a new beginning – exactly the philosophy behind the creation of Aurore Jewelry: a contemporary vision of luxury where beauty, craftsmanship, and innovation go hand in hand.
The enchanting play of light and color of the Aurora Borealis (northern lights) serves as an enduring source of inspiration for our jewelry. Just as the northern lights make the sky shimmer, we aim to bring our diamonds to life. Through carefully chosen cuts, refined settings, and an uncompromising selection of premium diamonds, we create jewelry that captures and radiates light in a unique way.
Our name also holds a hidden meaning: 'Au', the chemical symbol for gold, and 'or', the French word for gold. A subtle reference to the precious metal that forms the foundation of all our designs.
Just like our name, Aurore connects the best of both worlds: traditional craftsmanship and a contemporary vision of luxury. In doing so, we create jewelry that is not only beautiful to wear but also aligns with the values of today and tomorrow.